Tuesday, 11 October 2011

Fast food is bulging Indian wastelines


New Delhi - Every lunchtime at a McDonald's on the corner of one of central New Delhi's biggest streets, queues of hungry young patrons, often four-wide and unruly, snake towards the counters.The majority of those standing in line are under 30, most are in Western rather than Indian dress, and almost all in their choice of conversation and style are identifiably part of the much-fabled booming Indian middle class.The only exceptions are the cheaply dressed office assistants who arrive bearing orders for McSpicy wraps or McVeggie burgers for their superiors back in the nearby corporate buildings."My elders say 'don't eat at Mcdonald's because it's not good for your health' but I don't listen to them," said 20-year-old student Salman Khan as he left the store on Janpath with a friend. "It's cheap and tasty."Drawn by a growing and increasingly wealthy population of young people in India, McDonald's aims to increase the number of its outlets in the country from about 200 to 1 000 in the next five years.Yum! Restaurants, which owns the KFC, Pizza Hut and Taco Bell brands, will open 100 new outlets this year in India and also aims to have 1 000 restaurants by 2015, most of the them selling fried chicken."We are going to grow very quickly on the basis of young, nuclear families stepping in, and more and more people moving away from traditional cooking," McDonald's India managing director Vikram Bakshi told AFP earlier this year."We are quick, hygienic, clean and are seen as part of global culture." Explore Here more Indian Restaurants in Delhi .
Source "news24"

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